day 117... sabotaging focus groups

Day 117... Sabotaging focus groups

Focus groups are the engine room of the market economy, a place where products and services are presented to the buying public.. ad their opinions sought. And they in many ways are the only way in which the average joe on the street can effect the decisions big business takes.

Today my task was to mislead focus groups, give bad or purposely misleading advice.. while sounding  like a man who knows in stuff, in the hopes that big business would listen  and in some small way  i would have contributed to the future direction of some products.

As you may know i dont look at each task until the day it is to be completed.. and so although i tried there were no in person focus groups to take part in today...there were however online groups positively desperate for my optinons on all sorts of products and services.

I lent these online groups the weight of my considerable taste and knowledge, i made many comments.. hopefully some were heeded. here's  a sample:-

" line dancing  is  set for a big come back, ive seen the stirings all over"

"i think increasing the softness is always a good idea, but have you thought of a colour change across your range?, nobody wants white toilet paper these days its just not cool"

" risk takers like me  would love a car with no airbag, theres definately room in the world for a car for those who like to live on the edge"